Founded in 2013, Madison Reed is a prestige beauty brand revolutionizing the way women color their hair with a fusion of salon-quality, ammonia-free formulas, technology, and personalized service.
Historically, women had two options in hair color: purchase low-quality, cheap hair color from a drugstore, or visit an expensive, time-consuming salon. Madison Reed created a third, radically new option: salon-quality, ammonia-free hair color delivered to a woman’s home so she can do-it-herself for less than $25. But she isn’t alone: Madison Reed provides access to professional, licensed hair colorists who are standing by to review clients’ photos and offer support via phone, email, website, and chatbot.
For women who want more hands-on assistance, they can schedule an appointment at a Madison Reed Color Bar in New York or San Francisco. The Color Bar is the “un-salon” that gets women in and out "un"-believably fast for "un"-believable prices, gorgeous hair color guaranteed. All services are performed by licensed colorists using the same Madison Reed formulas sold online. The company plans to open 20 Color Bars by 2019.
That is what Madison Reed does, but the “why” is more profound. The company’s value proposition is an expression of a deep-seated belief of its founder, Amy Errett. She believes a confident woman is a beautiful woman, and that women should demand more because they deserve more – not just in hair color – but in their lives. Amy believes this so deeply that she named the company after her daughter, Madison Reed.
Madison Reed was founded and continues to build on its core values of Joy, Courage, Trust, Responsibility and Love. Headquartered in San Francisco’s colorful Mission District, our team is over 100+ strong. We are rapidly growing and continue to shake up traditional standards of the beauty industry.