Contents tagged with branding
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Email & Messaging Mishaps Can Compromise Your Professionalism
Because technology is how we connect (even in the recruitment & hiring process) it’s often the case that your first impression doesn’t happen in person, but instead via email. What … more
Category: Professionals, Students
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Client-Stylist Conversations: Topics to Avoid Behind the Chair
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The relationship between a client and a beauty professional can be a tricky one. If you have a regular client who has been faithfully coming to you for your services for a long time, then it is … more
Category: Professionals, Students
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Cultivate a Loyal Following
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The beauty industry is a highly competitive industry where one of the most critical factors that determine success is your ability to retain clients. Customer loyalty is crucial.
Especially … more
Category: Professionals, Students
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Optimizing Your Instagram Account for Your Beauty Business
For beauty professionals, Instagram is the perfect marketing platform. Much of your job is based on visuals and appearances, and the social media app is based on the power of visuals. When used … more
Category: Professionals, Students
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Online Reviews Matter
Online reviews and feedback from clients have the power to make or break any business, including the beauty business. The beauty industry may be highly competitive, but you can use online reviews … more
Category: Professionals, Students
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How To Keep Your Craft Fresh
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Whether you are in an industry for decades or have newly ventured into any field, keeping your craft fresh is of the utmost importance to improve the standard of your services. In the beauty and … more
Category: Professionals, Students
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Why Is It Important for Beauty Professionals to Have a Social Media Presence?
Social media platforms have proven to be extremely effective for entrepreneurs who are looking to create brand awareness and build a positive image for their brand. These platforms offer tremendous … more
Category: Professionals, Students
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Is Your Online Presence Building Your Business?
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It's no surprise that our daily lives are technology-driven. From checking the weather to catching up on the latest via social media, the average person spends a lot of time online.
According to Pew … more
Category: Employers, Professionals, Schools, Students
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Creating Social Media Success
I can remember like it was yesterday. Getting noticed in the world of beauty, especially in the nail industry, was a lot of work. Marketing and advertising meant your standard print ads, radio, … more
Category: Professionals, Schools, Students
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Recruiting Revamp: 3 Tools to Ease the Interview Process
You’ve worked hard to establish your salon’s brand and unique place in the market; clearly communicating your core values to potential team members during the recruiting process, is key. … more
Category: Employers
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