Professionals
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Premiere Exclusive: Why YOU Should Attend Trade Shows
Whether you’re currently a beauty school student or a seasoned professional, there’s always room for growth. The beauty industry is constantly changing. If you want to stay ahead, you& … more
Category: Professionals, Students
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Client-Stylist Conversations: Topics to Avoid Behind the Chair
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The relationship between a client and a beauty professional can be a tricky one. If you have a regular client who has been faithfully coming to you for your services for a long time, then it is … more
Category: Professionals, Students
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Star Student: Making the Most Out of Your Time in Cosmetology School
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To be successful in the beauty industry, it's never too early to put in the effort. Maybe you think you haven't stepped into the “real” salon world yet, but you actually have. Building a … more
Category: Professionals, Students
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How to Increase Salon Sales
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Retail sales can be a challenge, even for the most experienced stylist. Whether it is the beginning of the year, the month, or the week – instituting new sales tactics in the salon is the best … more
Category: Professionals, Students
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Ivan Zoot Talks Money
It is always about the money. Establishing good money management habits early on in your career will help you have the money you need, and then some. Here are my top five tips for managing … more
Category: Professionals, Students
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How to Effectively Market Your Beauty Business When You Are Just Starting
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Branding a small business in today’s fast-paced world is a hard nut to crack. Back in the day, small enterprises and family businesses attracted consumers through their individuality or word of … more
Category: Professionals, Students
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Money Management Matters
Sometimes we find that as we make more money, we somehow forget how to manage the money that we earn. This can be an expensive ‘memory lapse’, leading to scrounging around to make ends … more
Category: Professionals, Students
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Addressing Time Drainers in the Salon
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There are few dull moments in the life of a bustling salon. While it may look like an always-glamorous, dream job to the rest of the world, it is still work. Being able to balance technical skills … more
Category: Professionals, Students
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Cultivate a Loyal Following
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The beauty industry is a highly competitive industry where one of the most critical factors that determine success is your ability to retain clients. Customer loyalty is crucial.
Especially … more
Category: Professionals, Students
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So, You Want to be a Hair Stylist?
Do you have your heart set on getting into the beauty industry and picture yourself as a stylist making the world a little more beautiful, one cut or color at a time? Or becoming an educator to share … more
Category: Professionals, Students
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