Beauty professionals require an arsenal of skills. Whether you are a hairstylist, esthetician, nail technician, make-up artist, etc., there is one skill that you must have to propel you towards success - strong communication.
Beauty professionals communicate directly with their clients, and more often than not, informally. Such is the nature of the work. Occasionally, the conversation can get off track into a territory that’s much more personal. It’s imperative that you know where to draw the line and communicate professionally and effectively while remaining friendly and approachable.
Below, we’ll share some important habits for excellent communication that beauty professionals can adopt in a salon:
A warm welcome gets you off to a strong start.
Always greet your guest by their name with a warm smile. This helps create a welcoming atmosphere. Make sure that you are confident and speak audibly as this assures them that you are a professional who knows what he/she is doing, instilling trust.
Listen more than you talk.
Once your client sits comfortably in the chair, make sure to do a thorough consultation. Words are great, but your client’s idea of red versus your idea of red can be dramatically different. No surprise here, right? Same goes when requested to do “just a trim”…
Pictures are your friend! Using visuals to help pinpoint likes, dislikes, and determine desired results can really be the difference between “good” and “great”. Lead the conversation and ask questions to understand important factors that influence her service today such as how often she is able to visit the salon (maintenance), how much time she is able to spend on her hair each day, product usage, etc.
We have two ears and one mouth so that we can listen twice as much as we speak. This is worthwhile advice to remember. Listen carefully to your client so that you can make your professional recommendation.
Always be honest with clients and make suggestions respectfully.
As a professional, you will know which kind of haircut, hair color, or make-up will suit a particular person, so don’t hesitate to let them know if what they want won’t work well for them.
Make sure that you share this in a respectful manner that won’t hurt their feelings or leave them offended. After doing so, suggest alternatives that you know would suit them better. Explain your reasoning and work from there to come up with an appropriate game plan.
Learn and remember personal details about your client.
Always keep in mind that this is a business of both technical expertise and relationship building. Clients always feel appreciated and valued when you remember details about their lives. Steer the conversation in a direction that will help you learn more about them and their preferences, but make sure you don’t overstep any personal boundaries or broach controversial subjects.
Once you learn about these little details, make sure to let them know you remember the next time they come. For instance, if they had told you about an upcoming job interview the last time they came, ask them how that went. It’s thoughtful and shows you care & listen.
Steer clear of gossip and go for a professional, yet friendly tone.
It can be easy to fall into the rumor mill. However, it’s always best to avoid such topics of conversations and remain professional, yet friendly and personal. Make sure you choose your words carefully whenever you are with a client. Refrain from talking about other professionals in a negative fashion. As mentioned before, let the clients do most of the talking and lend a listening ear instead.
For some, conversation comes naturally. For others, it’s an art, a craft to be honed. It’s never too early or too late to develop great communication skills that will help you take your career to the next level.