Social media is now a part of our life, whether we like it or not (and it’s here to stay). While many of us use social media sites like Facebook, Instagram, and Twitter to share our thoughts on basically any topic or share pictures of us, these sites are also great platforms to boost your cosmetology career.
It’s not difficult to comprehend how powerful social media has become. Because of the wide variety of content shared on these platforms, they have evolved into something more than just a way to connect and keep in touch with others. They are now content-driven sites that you can use for sharing your art, for witnessing other people’s works and art, for marketing and promoting businesses and brands, and so on.
That said, Facebook, Instagram, and Twitter are great platforms to gain more traction and boost your cosmetology career. Here’s how:
- You can easily create a persona/aesthetic you want to be identified with.
When it comes to social media, the best and worst part of it is that you can carefully curate the aspects of your life you want to share with others. This can work to your advantage from a professional/business point of view.
As a cosmetologist, you work in an industry where a book is really judged by its cover. The truth is that you’ll be judged by your appearance, and the same goes for your online image. However, the good news is that it’s easy to create the exact persona that you wish to be identified with. You can achieve this through the pictures and videos you share, what you update and how you say what you say, what you put in your bio, and so on.
- You can share your works and ideas.
Social media, especially Instagram, is the perfect place to demonstrate your skills. This picture and video-sharing platform is used by many professionals in the beauty industry because it has a strong beauty fan base, thanks to the popularity of Instagram beauty influencers.
You too can share pictures and videos of your works, like pictures of happy clients or new styles and ideas you have come up with. You can even share positive feedback you have received from clients. This can really help build a bigger audience for you.
- You can use it to keep yourself updated with trends and be inspired by others’ works.
The great thing about social media is that there are so many wonderful and inspiring accounts to follow. Especially for a cosmetologist, it’s the perfect platform to keep yourself fed and current. Even if your clients come to you without knowing what they want, they’ll leave happy and satisfied because you would know the right trend that would suit them. Make sure you follow top beauty and lifestyle brands and influencers. This will keep you updated on all the latest trends and serve as an inspiration for your own work as well.
- You can easily build a strong clientele through social media.
If you follow all these steps, it won’t be difficult for you to have a much wider reach, and thereby build a strong clientele. If people see the persona or aesthetic that you have created for yourself or your brand, and they are impressed with your works you have shared online, you will have no trouble staying in business. Make sure to post quality content regularly and be active. Like and reply to comments or direct messages, especially if it’s regarding your work.
- You can network with other professionals.
Last but not the least, social media offers you with an opportunity to network with the right people in your industry so that you can make the most of the digital world. There will be tons of other professionals with accounts too. Make sure to build healthy and friendly relationships with them. They may be able to help you receive the boost you need.