In the salon world, there can be a vast difference between the level of business generated during peak season and the traditionally slower times of the year. Without appropriate planning, fewer clients walking through the door can take a toll on your pocketbook and your team’s morale.
While the “skinnier” months can certainly impact your revenues, they do not have to be entirely wasted in terms of improving your business. These periods of lull can provide an incredible opportunity to invest in your staff, utilizing the free time at hand for reinvigorating enthusiasm, honing technical skills, and preparing to handle the upcoming busy seasons with even greater efficiency.
We have rounded up a list of productive ways (along with some great quotes!) for you to make the most of traditionally slower times while also strengthening your business.
Education & Staff Development
“Confidence comes from discipline and training.” – Robert Kiyosaki
Invest in your team by investing in their expertise. Use the salon off-season as an opportunity to advance the technical skills and product knowledge of your staff members through organized, dedicated training programs and workshops. The rewards are plentiful: keeping your stylists up-to-date with the latest technologies and products on the market, educating your staff so that they can continue to grow their bookings, showing your team that you care about them and their professional development, etc.
“Inventory is money sitting around in another form.” – Rhonda Adams
Revisit the inventory of your products and equipment. Check for expiration dates. It’s a great time to eliminate the slow-moving products from your display shelves and switch them out for more popular products that can effectively generate sales during the peak season. Take stock of any outstanding equipment malfunctions and get all damages repaired prior to the onset of the busy months.
“It’s not about having the right opportunities. It’s about handling the opportunities right.” – Mark Hunter
As a business in a truly customer-centric industry, the importance of knowing what to say and when/how to say it can be “make or break”. Great communication is critical when working with clients and co-workers alike.
Recommending the appropriate product or treatment at the right time to a client that will enjoy the benefits without coming off as overly “sales-y” is a key component for increased salon revenues and growth. Beyond the bottom line, you and your stylists are building trust and fostering long-lasting relationships with your clients.
It’s imperative that every salon team member is on board, knowledgeable, and fully conversational about the services and products offered in the salon. Who better than your team to help with designing the script by way of their creative ideas, perspective, and suggestions?
Use the slow periods to educate and create fresh sales dialogue that will enhance the overall experience for your customer with your business. Once you’ve collectively put together your approach, practicing or “dress rehearsal” is what makes it sing!
Plan for Success
“Planning is bringing the future into the present so that you can do something about it now.” ― Alan Lakein, author
One of the most important ways to ensure that your business stays afloat all year round is planning properly for both the peak and non-peak times. However, when things get really busy, your business planning may find its way to the bottom of your list.
By utilizing the slow periods to revisit your business plan, you have the opportunity to strategize and make the necessary adjustments according to the changing needs of the market. Schedule meetings with your staff members to rework your marketing plan and brainstorm new ways to reach out to your target audience with the right content at the right time. Don’t forget to include your plan of attack for social media to make sure your salon is represented aggressively (and effectively) online.