For beauty professionals, Instagram is the perfect marketing platform. Much of your job is based on visuals and appearances, and the social media app is based on the power of visuals. When used properly, the photo-sharing platform has the potential to grow your beauty business to unscaled heights.
For instance, Huda Beauty, started by beauty blogger, influencer, and make-up artist, Huda Kattan, was propelled to extreme fame by Instagram. Kattan has marketed her brand carefully and has consistently created and shared quality content, helping her amass an audience of approximately 31.5 million followers.
You too can use Instagram to grow your beauty business. Here are some tips to help you out:
Make the switch to a business account.
The first step in optimizing your Instagram account is to switch to a business account, creating some division between your personal and professional life. By using an account dedicated only to your beauty business, you can truly focus on sharing your work and building your brand.
Instagram offers a business account option, which enables you to see valuable insights on your posts and your account in general such as the number of profile visits in the past week, how many people visited your profile from a photo/video you posted, how many people your post reached, how many impressions, and much more. These insights allow you to have a better understanding of your follower base and adjust your posting techniques accordingly.
Provide a link to your website/blog.
If you have a website or a blog that is related to your beauty business, make sure that your Instagram followers know about it by providing the link in your bio. This is the only place on the app that you can use to showcase links, so make sure it doesn't go to waste. Not only will this help to increase traffic to your site or blog, but it's also a great way to provide more varied content to your followers.
Commit to a profile picture and username.
Another tip to keep in mind is to be consistent with your profile picture and username. If you keep changing these, it becomes very difficult for your followers to keep track and could eventually lead to lower engagement rates.
Carefully choose your username and your profile picture when setting up your account and stick with these. Both are important because they will become part of your brand and reflect who you are and what you stand for.
It’s all about creating your brand through photos.
As mentioned before, Instagram relies on the power of visuals, making it the perfect platform for growing your beauty business. It enables you to showcase your talents, your products, and services in an attention-grabbing and interesting manner. Make sure you only share high-quality pictures and videos that are related to beauty. For instance, sharing make-up tutorials, before and after pictures of nails, hair, and make-up, and artistic pictures of your favorite products are some content ideas that tend to garner a lot of attention.
Be consistent, be active, and use hashtags.
Last but not least, you need to be consistent and active on Instagram. Post regularly, once or twice a day, and engage with your followers as much as possible. You can ask them questions, invite them to share their beauty stories in the comments section, or create polls on your stories. That's what makes Instagram so great – it is highly interactive. Also, remember to use hashtags that apply to your niche.