Rethinking Your Marketing – How You Can Raise Prices Without Losing Clients

By: Keune Haircosmetics North America

Category: Professionals, Students

Change is inevitable. You’ll learn how to drive, you’re going to get jury duty, your favorite eye shadow will be discontinued, and then… there are always taxes. As a hairstylist, you’ll eventually need to raise the prices of your services.

For some, the thought of having this discussion can lead to anxiety about losing clients but it shouldn’t. Keep reading for a few quick and easy ways to ease your mind about the inevitable.

Where to start? Rethink your marketing; this is how you can raise your prices without fear of losing clients.

You Are Unique

The one thing to remember is that your clients chose you just as much as you chose them. It is a symbiotic relationship that requires “two to tango”. They continue to choose you because of your signature style- the way you cut, color and style their hair.

If you’re nervous to bring up this topic to your loyal clientele, just remember that it’s harder for clients to find someone new - just like the price of eggs. If you’re an egg eater and the price goes up, you’re still going to buy them. Don’t underestimate your “signature style” that attracted your clients in the first place.

Business Is Business

Although you highly value strong friendships with your clients, you need to do what’s best for your business.

Most likely, you don’t ask your clients for discounts or favors so they shouldn’t ask the same of you. If your client was a CPA and you asked them to do your taxes, they would charge you for the service.  When it comes to raising your prices, it is best to be matter of fact and void of emotion.

Timing Is Key

Timing, in both raising your prices and discussing the topic, is imperative. You should always remain transparent and discuss this topic before or at the time they are booking their next appointment. By communicating in advance, you give your clients time to soak it in.

Also, when possible, it is best to discuss price increases in-person. While an advanced call or text message is also a great way to notify clients, discussing the topic in-person will lessen the blow and get them to appreciate the change.

The perfect time to remind them is at the shampoo bowl during a nice head massage or as you are styling so they can see the finished look at the end of the tunnel. They’ll be in a more relaxed state than at the beginning of the appointment.

In the end, you’ve got to do what’s best for you and your business if you want to grow within the industry. So keep calm and price change on!





Tags: Professional, Student, Stylist, Business, Clientele, Marketing, Tips